As you can probably observe from the websites you have visited before, the site contents are structured and organized according to its importance and function. This is made possible thanks to website design. An effective web design can reinforce the importance of the site’s contents and purpose. The web design includes the layout of the website but may also differ from the main page to a more specific page.

The ones who create the site’s layout, appearance and overall design are called, obviously, web designers. Except otherwise required by a client, they decide on the size of the design, the color scheme, images and other components of the website. Some hosting companies offer pre-made web designs to their clients for free or for a fee. Many individuals and companies opt to pay for the services of a web design company possibly due to more credibility and more flexible designing skills.

History of Web Design

Websites look a lot different today than when the first web pages were published. The first web pages ever created consisted only of texts and links. The first HTML tags used were very basic ones to display text contents and make anchor links. As updates to HTML were made, the ability to embed images became possible. With the addition of more tags and as more scripting languages were integrated to be used with websites, web designs became more visually pleasing and their functionalities became more flexible.

If you look at a modern website design, it contains elements such as animations and dynamic content that were only achieved before by installing plugins and embedding files with large sizes. Due to the advancement of scripting and styling technologies, websites can look physically attractive using only codes and simple images. Today’s website designs are also made to be able to work with related technologies to be user-friendly.

Web designs that are optimized for search engines are preferred and even required as an unpronounced standard. This helps a customer’s website become more visible on the web through a higher ranking of the website and its contents on search engine page results. Web designs are also optimized for users, particularly the ones who are not very knowledgeable about the technicalities of the World Wide Web. Many of the people who access the Internet depend on the accessibility and user-friendliness of the site’s design to get to the information they seek. Additionally, modern web designs are also optimized to be compatible with most, if not all, browsers. Different web browsers have different ways of interpreting some of the styling options of a website. A web designer must be knowledgeable enough to make the website look perfectly fine in different browsers or resolutions or else it could ruin a possibly great website.

Factors That Influence Web Design

How a web design turns out is affected by the creativity and skills of the individual or the web design company. With the vast support of many technologies including designing software and scripting languages, designers are only limited by what they know and what they can think of. Aside from that, they should also consider the following factors when planning and creating the web design.

• Purpose

The purpose of the site and how it will be used should be considered before creating the design. For example, blog sites are normally designed to display the latest posts on the front page. Commerce sites with an online store have to be simple and user-friendly to enable ordinary users to purchase products with ease. Informative sites such as online encyclopedia normally have lighter background and dark text while a photo portfolio page can be visually rich and stunning to add more credibility to the owner. It is important for the designer to know the purpose of the site so that it can be designed exactly as how it will be used. Templates that are made before a client’s specifications are designed to fit a particular purpose and may not fit with specific types of websites.

• Content

The website’s contents should also be taken into account during design planning. When a client specifies what the site is all about and what it will contain, a designer considers it and bases the design on the client’s preferences. For example, a website that is going to showcase bands and artists may have a front page that displays the most recent artists, the popular ones, the latest songs and perhaps an audio or video player embedded within the page. Each individual can be designed with a section for a picture, biography, music and other related contents. Varying designs for personal blogs such as neat, grungy and sleek are very popular.

• Audience

The site’s target audience is something to note when creating the design. Again, an ecommerce website should be very simple and easy to navigate that someone with limited knowledge on websites can still buy whatever is for sale on the site. A website that wants to attract fans of horror stories and other related content can add to the eerie experience by having a darker background and contrasting heading colors. Regardless, it should be in conformity with what the possible visitors are expecting.

• Technology

As stated previously, a template’s design should work when viewed from different browsers. It is the designer’s job to make sure that the design can be viewed equally well in different browsers. Some designers do this by adding hacks to their codes or simply by loading a different style sheet depending on what browser is used by the viewer. Whatever trick they apply to achieve this, it will be an assurance that a possibly great website will not be ruined by an incompatible design.

Web designing can be difficult and technical but is also very rewarding. However, it can also be a wise decision to let experts handle the visual and functional side of a website. Many web design companies are very affordable but with services that can equal or even surpass those that ask for more. Make sure to scout first before letting a company do the job to make sure that you are hiring the most competent one that fits right in your budget and is available to extend help with the design whenever you need.

Whenever you want certain information from the Internet, you use search engines to look for it. You probably go as far as the third or fifth page of the search engine result page (SERP) and if you think none of the results are relevant, you search using a new keyword. The top 10 search results, which are usually on the first page, link to websites or web pages that are optimized for that particular keyword. They are the ones that get most of the traffic from users that depend on search engines like Google or Yahoo to find information on the Internet.

Search engine optimization (SEO) refers to the process implemented on websites and web pages to make them rank higher on search results. The higher the website is on the rank, the higher the traffic is more likely to go. This does not only include the text content but also the images and videos. An SEO company can optimize websites by making some changes to the content and the HTML code. Relevant keywords are used in the article content, descriptive text for images and videos, and meta tags are added to the HTML code. Search engines use spiders to crawl the site, index pages and rank them using a unique algorithm.

Background of SEO

During the mid to late 1990s, web owners had to manually submit the link or URL of their site to search engines for crawling and indexing. The algorithm of the first search engines considered the meta tags, keyword density and popularity of the site in terms of how many other sites link to it. However, this was not very helpful because of some inaccuracies and inadequacies of the meta tags which affected the page ranking. Some webmasters went as far as to abuse the algorithm by stuffing the page with keywords and placing text that is invisible to common users but is indexed by search engine crawlers.

Over time, search engines have adapted to the techniques used by the webmasters and to improve the user experience. The algorithms kept changing, making it stricter against the unfriendly techniques and ranking manipulations. Nowadays, the relevance and natural build up of popularity is implemented when indexing websites. Google now holds the most control over the search engine market with 60% while Yahoo holds 20% and Microsoft 10%. Companies now start to offer SEO services to websites.

Black hat and White hat Techniques

Even with the stricter rules by search engines, many webmasters still use illegal SEO techniques called black hat techniques, also called spamdexing. These may in fact increase the page ranking of a certain site but its owners can expect it to be penalized by decreasing the page ranking or eventually banning the site from the search database. Some of these techniques include:

• Keyword Stuffing

This technique refers to stuffing the web page with keywords that are often unrelated to the actual contents of the site. The site may not even have any useful information but because of the high density of certain keywords, some search engines initially interpret it as relevant and the page may even rank high on the search result but modern algorithms can also detect if the web page is using this illegal technique.

• Invisible Text

With this technique, the webmaster places a usually unrelated text within the webpage and makes it the same color as the background to make it invisible, place it off the screen or hide it within HTML tags. Although unseen by the common user, search engines can still read these texts.

• Scraper sites

Using different programs, these sites “steal” content from search engine results and post it as their own. The sites are usually filled with pay-per-click ads or may forcedly redirect the user to other sites. Some scraper sites may even rank higher than the original author sites of their content.

• Link Spam

This refers to several techniques some of which include link farming, where community websites link to each other through automated means; comment spamming, where anchor texts that redirect to other sites are placed within blogs as comments, usually unrelated to the post; and Wiki spam, where Wiki pages are edited and some words added or replaced and linked to other websites.

While black hat techniques of SEO assure penalties, there are effective, acceptable and long-lasting techniques, called white hat techniques that an SEO company can use to optimize websites. These techniques include the following:

• Relevant content

White hat SEO takes into consideration not just the search engine spiders but the common users as well. Effective SEO services can make high quality site content for users pass the guidelines of search engines. Through relevant articles, descriptive titles and properly named images, a website’s page rank can increase.

• Link building

One of the considerations for a higher place in SERP is based on how many sites or pages link back to the website being optimized. If the content is informative, many bloggers or other web owners refer to a website as a reference. Article directories can also be used to increase the back link to a website. The anchor text through which the website is linked from is also important. If your content is about computer monitors and another article from another site has an anchor text of computer monitors linking to your site, it helps increase your site popularity.

• Meta tags

Meta tags are included in the HTML code of a website that is only visible to search robots. Although not as necessary as they used to be, meta tags still contribute to the overall ranking of a website. Robots that crawl the site may or may not read the meta tags but it is important to keep them relevant to the main contents of the site. Some meta tags include site description, keywords and search robot actions.

Implementing SEO on your own site may have its advantages such as reducing your expenses but hiring an affordable SEO company also has its plus. Search engine algorithms are dynamic and constantly changing to adapt to current search and optimization trends. Experts can worry about keeping your website up to date while you focus on the more important aspects of your site or your business.

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